NEW EPISODES
Abey Mokgwatsane
Chief Marketing Officer of Investec
Building Resilient Brands with Generational Impact
Khensani Nobanda
Group Executive: Group Marketing & Corporate Affairs at Nedbank
Unleashing Brand Potential Through Marketing Innovation
Veli Ngubane
CGO of AVATAR and Co-Founder of M&N Brands
The Impact of Diversity on Creativity, Marketing and Business Growth
Lebo Madiba
MD of PR Powerhouse
Crafting Connections and Shaping Perceptions Through Brand Storytelling
Caroline Nelson
CEO & Country Manager of H&M South Africa
Bridging Global Vision and African Creativity: The H&M South Africa Story
Musa Kalenga
Group CEO of Brave Group & Author
Fusing Marketing, Tech, and Creativity for Better Customer Engagement
Bra Willy Seyama
Founder and CEO of eNitiate
AI in Digital Marketing and Creative Innovation: Navigating the Future
Khensani Nobanda
Group Executive: Group Marketing & Corporate Affairs at Nedbank
Unleashing Brand Potential Through Marketing Innovation
Lebo Lion
Podcaster, Author, Digital Marketer
Tribes, Trust, and Transformation: Why the Creator Economy Matters for Marketers
Tinyiko Mageza
Marketing Executive of the V&A Waterfront
Tinyiko Mageza on compelling marketing for diverse audiences
SHOW HOST
MONGEZI MTATI
Digital and marketing strategist, Mongezi Mtati has a keen interest - bordering on obsession - in what makes compelling brand content. He is constantly in search of the human insight that leads to these successes and engages with some of the minds that bring and the magic together.
As a keynote speaker and strategist, Mtati shares some of his findings on The Lead Creative and other platforms.
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Rory Sutherland
Vice Chairman of Ogilvy UK, Rory Sutherland shares behavioural science insights that can elevate marketing and advertising strategies.
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Charles Stuart
Kenya leads the world in internet advertising growth and podcast advertising spend in South Africa set to hit R232-million by 2027.
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Abey Mokgwatsane
In our latest podcast episode, Abey Mokgwatsane, the CMO of Investec, discusses the essence of brand endurance amidst market shifts. With experiences ranging from being the former CEO of Ogilvy & Mather South Africa to being the Managing Executive of Brand, Communications, and Sponsorships at Vodacom, he brings a depth of understanding to brand strategy....
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Tshego Kekana
Tshego Kekana, the Founder and MD of Alfa Destiny Communications, joins us to share her insights on brand storytelling in the African continent.
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Lebo Lion
Lebo Lion shares how brands can foster genuine connections with consumers through the creator economy in the latest episode of The Lead Creative.
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Caroline Nelson
In a dynamic blend of global strategies and local talent, H&M has been redefining retail in South Africa since it arrived in 2015. Under the leadership of Caroline Nelson, Country Manager and CEO, H&M South Africa has embarked on a creative journey, championing collaborations with local designers and bringing fresh, vibrant brands into the limelight....
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Refilwe Maluleke
Refilwe Maluleke, the CSO of TBWA\SA and MD of Yellowwood, explains why it's important for brands to stay authentic and consistent with their brand promise, even during economic downturns.
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Lebo Madiba
Explore the power of storytelling in branding with Lebo Madiba on The Lead Creative Podcast. Host Mongezi Mtati and Madiba delve into what makes brand storytelling a critical aspect of marketing strategy, shedding light on the success stories of emerging brands post-COVID. Madiba’s journey from a passionate reader to the helm of PR Powerhouse offers...
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Thebe Ikalafeng
Founder and Chairman of Brand Africa, Thebe Ikalafeng shares some of his findings on what makes some of Africa's most iconic businesses and brands.
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Nonhlanhla Dlamini
Creating content that resonates in mainstream media takes empathy and relevance which are not always easy to muster.
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Donovan Goliath
Comedian and content creator, Donovan Goliath shares his experiences of collaborating with brands and agencies. Castle Lite, Dove, Defy, Standard bank, and others trust Donovan Goliath with their branded content.
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Pepe Marais
The role of defining your purpose in building businesses, agencies, and creative teams, is as important as strategy and planning.
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Tumi Rabanye
Senior Marketing and Communications Strategist, and jury chair of the AdFocus Awards, Tumi Rabanye talks about the role of communications and brand strategy in a time when disruption is the norm.
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Bonolo Chepape
Bonolo Chepape, designer who worked with Smeg, Mr Price, and Nando's, shares tips on collaborating with multinational brands and growing your creative business.
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Mashudu Modau
Mashudu Modau, the founder of Mashstartup, shares how brands, podcasters and content creators can collaborate successfully. He has worked with leading brands such as Red Bull, Yoco, Telkom, and Sage.
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Tinyiko Mageza
Marketing to diverse audiences effectively helps brands to remain authentic and relevant at every human touchpoint, where data helps to make more informed marketing decisions. Tinyiko Mageza, Marketing Executive at the V&A Waterfront, shares some of the ways that they collaborate and create messaging for their various audiences. “By virtue of us collaborating with this...
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Ahmed Tilly
Brave advertising works and evokes emotion. Marketers who play it safe are missing a huge opportunity. Learn from Ahmed Tilly, the creative activist who made 1st For Women and Nando's unforgettable.
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Asha Patel
In this episode, we kick off our series of conversations with digital platforms that form part of most brand and content strategies.
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Veli Ngubane
In this episode, we sit down with Veli Ngubane, of Avatar Agency Group, to explore how diversity isn’t just a buzzword in marketing and business—it’s the secret sauce to their explosive growth and creative success. From a team of over 100 people to a powerhouse of over 300 talented creative minds, Avatar’s journey is a...
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Khaya Dlanga
Marketing Executive, bestselling author and content creator, Khaya Dlanga shares some of his creative strategies and insights on brand-agency partnerships.
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Alphi Mkhwanazi
Monetize your content like digital artist Alphi Mkhwanazi, who collaborates with MultiChoice, Mercedes-Benz, Fanta, African Bank, DSTV, and others by being authentic, knowing your unique offering, and partnering with the right brands.
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Jarred Cinman
Jarred Cinman unpacks some thoughts on diversity of thought within teams and some leadership insights.
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Sello Maake kaNcube
Sello Maake kaNcube shares secrets to longevity and relevance in creative industries, including staying true to self and using social media.
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Musa Kalenga
In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it’s essential. Brands are being transformed through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of “Ladders & Trampolines” as well as his latest...
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Richard Mulholland
Rich Mulholland, the internationally sought-after speaker, author and entrepreneur, shares techniques for presentations that inspire action and get remembered by audiences.
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Seth Godin
Marketing legend, entrepreneur and the author of 20 books, Seth Godin joins us to share some of his latest thinking.
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Sechaba Motsieloa
Insights from Sechaba Motsieloa on customer-centric marketing and advertising, the role of AI, as well as the evolving brand-agency dynamics.
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Sol Phenduka
Podcaster, broadcaster, media personality and producer, Sol Phenduka built his brand over time and continues to make waves in various spaces.
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Lelo Boyana
Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption. Media personality and content creator, Lelo Boyana shares some of her preferences in how these collaborations can work.
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Abey Mokgwatsane
We discuss leadership in brands, agencies and society with Abey Mokgwatsane, the Managing Executive of Brand, Communications and Sponsorships at Vodacom.
Building Resilient Brands with Generational Impact
In an ever-evolving market landscape, where consumer preferences shift and new technologies emerge, some brands thrive, while others fade into obscurity. To uncover the secrets of enduring brands, I...
Unleashing Brand Potential Through Marketing Innovation
In a crowded market where people are bombarded with marketing and advertising messages at every turn, where brands are clamouring for attention, what does it take to truly stand...
The Impact of Diversity on Creativity, Marketing and Business Growth
In this episode, we sit down with Veli Ngubane, of Avatar Agency Group, to explore how diversity isn’t just a buzzword in marketing and business—it’s the secret sauce to...
Crafting Connections and Shaping Perceptions Through Brand Storytelling
Discover the transformative power of brand storytelling in the latest episode of the Lead Creative Podcast, where host Mongezi Mtati welcomes Lebo Madiba, the visionary founder of PR Powerhouse....
Bridging Global Vision and African Creativity: The H&M South Africa Story
Since establishing its presence in South Africa in 2015, H&M, a global retail giant, has embarked on a transformative mission, merging its international reach with the vibrancy of local...
Fusing Marketing, Tech, and Creativity for Better Customer Engagement
In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it’s essential. Brands are being transformed through this powerful combination, leading to...