Archives: Episode

The Impact of Diversity on Creativity, Marketing and Business Growth

In this episode, we sit down with Veli Ngubane, of Avatar Agency Group, to explore how diversity isn’t just a buzzword in marketing and business—it’s the secret sauce to their explosive growth and creative success. From a team of over 100 people to a powerhouse of over 300 talented creative minds, Avatar’s journey is a…

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Crafting Connections and Shaping Perceptions Through Brand Storytelling

Discover the transformative power of brand storytelling in the latest episode of the Lead Creative Podcast, where host Mongezi Mtati welcomes Lebo Madiba, the visionary founder of PR Powerhouse. Delve into how storytelling is not just a marketing tool but a strategic framework that brands like Nike, Checkers Sixty60, and SweepSouth use to weave their…

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Bridging Global Vision and African Creativity: The H&M South Africa Story

Since establishing its presence in South Africa in 2015, H&M, a global retail giant, has embarked on a transformative mission, merging its international reach with the vibrancy of local design talent. Steering this initiative, Caroline Nelson, as the Country Manager and CEO of H&M South Africa, has been at the forefront of nurturing collaborations that…

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Fusing Marketing, Tech, and Creativity for Better Customer Engagement

In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it’s essential. Brands are being transformed through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of “Ladders & Trampolines” as well as his latest…

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AI in Digital Marketing and Creative Innovation: Navigating the Future

The digital marketing landscape is continuously evolving, from the transformative role of AI to its impact on the future of digital marketing and the creative industry. Bra Willy Seyama, a seasoned specialist in digital marketing and analytics, unpacks some of the complexities of navigating brand safety amidst the rapidly changing dynamics of social media platforms,…

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The Role of Brand Equity in Weathering Economic Storms

Find out how brands build resilience against economic challenges through brand equity, with Ivan Moroke’s analysis of Kantar’s research.

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Cultivating Communities, Collaborating with Brands

Discover how Brent Lindeque’s Good Things Guy cultivates a hopeful community through authentic connection – and the platform’s strategy to building collaborations with brands.

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Advertising and Media Consumption Trends in Kenya, Nigeria and South Africa

Kenya leads the world in internet advertising growth and podcast advertising spend in South Africa set to hit R232-million by 2027. We unpack the latest in advertising and media trends in Kenya, Nigeria, and South Africa with PwC’s insights.

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AI, Customer-Centricity, and the Evolution of Client-Agency Relationships

Marketing Director and Chartered Marketer, Sechaba Motsieloa shares insights on how to cultivate client-agency collaboration in the dynamic marketing and advertising landscape.

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Signal Over Noise: How to Stand Out on Social Media as a Creative

Emmy award-winning creative Chris Do shares his social media strategy for standing out in a noisy world. He emphasizes the importance of community over virality and provides insights on creating content that resonates with audiences.

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